Event Vehicle Coordinator (Freelancer), Field Marketing

Field Marketing, Sports & Culture Marketing

• Responsible for keeping the event vehicle in top operational performance, ensuring we uphold of Red Bull’s premium appearance, including vehicle maintenance and cleanliness.
• Implement a regional marketing and sales plan around the event vehicle.
• Have a strong network in key playgrounds across both Sport and Culture within the region to leverage for EV programming.
• Possess an excellent understanding of all vehicle operations, including A/V set-up and tear down.
• Ensure there is always sufficient cold product on-hand in the vehicle, while tracking how product is being seeded.
• Build and consistently update event vehicle music and video content library.
• Obtain necessary permits as an extension of EV programming where needed.
• Maintain travel & entertainment budget, alongside activation budget.
• Ongoing reporting of all event vehicle activity to the FMM & NEM on a monthly basis.

Red Bull Media Network

• Responsible for collaborating with the Red Bull Media Network Content and Programming teams to identify content opportunities in field for @RedBullCanada social channels based on the marketing priorities in the region.
• Ability to inspire and excite consumers with engaging and exciting content that features the Event Vehicle with support from the Content Producer and/or contracted third parties.
• Responsible for ensuring assets are captured based on the and raw deliverables formats agreed upon.

Qualifications

• 1-3 years of experience in Marketing.
• Proven background in negotiation, partnerships & budget management.
• Excellent understanding of sports and culture landscape within the region, involvement in both.
• General knowledge and comfort using and capturing low-fi content on Instagram and TikTok.
• Current iOS (i.e., iPhone 8 or above) or Android (i.e., Samsung Galaxy S8 or above) device that is in good working condition and can effectively capture and deliver content.
• Valid driver’s license: ability to drive standard & automatic transmission vehicle.
• Comfortable and adept at driving in on and off-road situations.
• Sociable and outgoing; comfortable interacting with consumers of varying ages and backgrounds.
• Strong written, presentation and verbal skills with an attention to detail.
• Strong leadership, initiative and communications skills.
• Ability to meet strict and demanding deadlines.
• Strong prioritization and organizational skills, solutions based.
• Strong analytical skills, including proficiency in MS Office (Excel, Word, PowerPoint).
• Comfortable with substantial amount of road travel.

Rate: The rate for this position is $20/hr - $22/hr. The rate is subject to change and may be modified in the future.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.